29Mar

A greeting card business plan is a must have before starting a greeting card business. Smart entrepreneurs under the critical importance of having a plan. Whatever business you are building, be it real estate, home based business, network marketing, name it, you must have a solid business plan.

Avoiding to plan is one common blunder most people, especially network marketers make when starting their businesses. If you are frustrated with your business right now, it is probably because you did not plan. If you are not sure on what to do, you can hire a a business plan consultant to help you. This is money well spent.

The first thing you want to do is to decide on what kind of greeting card business you want to build. You have two main options. You can either make your own cards or market cards from well established companies and be paid commissions. This really depends on your needs, capital and goals.

Your greeting card business plan should help you to project how much you are going to invest, predict your income and profits. Your expectations MUST be realistic if you don’t want to be disappointed. People are different. They have different goals, desires, time, abilities and so on. You must know what you can do within your means.

These are some of the questions you need to ask yourself: How much time do I have to commit to my business every week? How much money do I want to make per month? Where will I get clients for my business? Who is my target market? Does the greeting card industry excite me? What are some of the best options available to me right now? Where will I get the supplies if I decide to make my own cards?

Such questions will give you a big picture of what you want to do. Be sure to write down your plan and the time frame in which you intend to achieve your goals. It is very crucial that you stick to your business plan. You see, there are many distractions especially in the online world. Most people get carried away. They start on one project and abandon it because they don’t know where they are heading to.

A solid greeting card business plan will help you stay focused. This keeps you motivated since you are trying to do what you can within your means. As the saying goes, ” failing to plan means you are planning to fail”. Make sure you start your card business on the right path for long term success.

22Mar



Teen entrepreneurs can have some of the most innovative ideas in business today. Having great ideas doens’t mean they don’t need a business plan. In fact, a teen business plan may help them have a great chance at success.

It can be tempting to think that a teen business is simple and doesn’t really need a business plan. However, a business plan helps you think through some of the details that trip up the best entrepreneurs of any age. In some cases, those can be the very details that are the difference between a success and just a good try.

What’s in a teen business plan? It doesn’t need to be complicated or complex. Get these key elements and you’ll be on your way to being one of the teen entrepreneurs with a solid plan and a solid chance at success.
What is your business? A simple but complete description of the business is important so others can understand what your business is doing. Is it providing a service or a product? You should be able to describe and explain your business in one minute or less to others. Who will buy what you are offering? This is also called a target market, but really this is just who is going to buy what you are selling. Within this group are the people who will become your customers. A target market should not be too broad because you cannot serve everyone’s needs. It should also not be so narrow that you will run out of potential customers in the first month. What is your marketing plan? Every business needs some type of marketing. The type of business can help you determine what type of marketing you will be doing. For instance, advertising for a lawn service might rely on lots of flyers throughout several neighborhoods while a babysitting service should have more targeted information at local churches or day cares. Do you need help? In a larger business, this would be employees. In a smaller one, it could be parents or friends. It is highly likely that you will not need help immediately. In fact, if you design your business to rely on others from the outset, you should consider rethinking your plan. Starting smaller is much easier to manage for most teen entrepreneurs. You can focus on the business and customers without having to worry about managing others. How much money will it take to get started? This doesn’t need to be precise but it shouldn’t be a big guess, either. Do you need money to buy supplies to make crafts that you will sell? Will you be printing flyers from a home computer for a service business? Make a quick list and then put dollars by each item. These costs should be considered when figuring out how much you are going to charge for your services or products to help ensure that you make a profit.

If you have a good business idea, it should only take you thirty minutes or so to get this teen business plan mapped out. It may take you longer if you haven’t thought about some of these areas. However, if you find yourself struggling with these concepts in general, it may be a sign to rethink your teen business idea.

29Oct



If you are starting a business you must start with a plan. If you don’t, you will probably run into stumbling blocks pretty quickly. A business plan will help you plan for the future whether it is in two weeks, two months or two years.

A plan will help you establish things like the business location, how many employees you expect to have, how many things you need to sell before you break even, how much profit you expect to make and what your target market looks like. These things are all important when establishing a business plan.

You should use a simple business plan template to save time and money. You can get hold of a template online pretty easily and there are plenty of places where you can buy professional plans that will form the basis of your plan.

If you do not set up a plan you are likely to find that your business will have little direction. One of the most important things in business is to have a direction and this means finding the right direction to head in and then going for it. A plan will force you to think about things like this and enable you to look to the future.

A business without a plan is like a bus without a driver. You need to be able to point your business in the right direction and having a good simple plan will do this for you. Take the time today and create a plan from a template and save yourself headaches down the track.

10Oct



Just like any product or service, a mobile app needs to have a compelling brand to standout and differentiate itself from others. That’s why aside from developing a mobile application, an app maker should also devote time on marketing and branding. Learn below a few effective mobile app branding techniques that you should consider:

· Focus on your target audience’s unique requirements and preferences. Research and determine what they are specifically looking for in an application. An app that’s consistent with their expectations ensures quality user experience and a positive brand image. Of course, aside from your target market’s special needs, keep in mind that every user wants a fun, useful and engaging mobile app.

· Study the pros and cons of the mobile operating systems you are building your app on. Remember that every platform has their own strengths and weaknesses, and works differently, so be sure to plan its features/functionalities accordingly. Doing so ensures constantly smooth and seamless app performance, which is vital to consumers.

· Try, test and torture your app thoroughly using many different extreme conditions before submitting it to the App Store and other marketplaces. A mobile app that always crashes, hangs or is just too slow, is your ticket to failure. It spells total disaster for your brand and your company.

· Performing regular app updates really goes a long way in helping with mobile app branding. Doing so would make your app seem always fresh and exciting to your users’ eyes. So keep doing bug fixes, adding new content/features whenever you deem necessary.

· Make your app shareable to your users’ friends, loved ones and entire network using Facebook or Twitter integration or something similar. This would definitely help your application be in the limelight constantly. A highly “sociable” app is also useful in gaining more positive reviews and ratings, which is synonymous to positive branding.

Remember that your brand will eventually become your app’s (and company’s) reputation. Simply follow these effective mobile application branding techniques to help you build a solid, successful brand app.

26Sep



Many telemarketers experience frustration at their failure to successfully recruit prospects and customers in their marketing efforts. This is because of their failure to use an approach which includes attraction marketing principles. If you are one such telemarketer or if you have intentions of using the telephone to communicate with your clients, would you like to be able to do this more effectively, to generate sales and recruits with greater ease? If so then read on.

The failure and frustration experienced by many telemarketers in their efforts are due principally to their not using the telephone as part of a larger attraction marketing strategy of establishing trust with prospects. This trust is established by first giving prospects what they want in the form of value. We must first provide valuable content to our target market so that prospects come to us first and initiate the business relationship. This is the first step. An example of this would be when a sales consultant holds a free or low cost seminar with tips about “how to optimize the sales of your product in a recession”, he would use advertising of this seminar through regular methods – newspaper, mailers, television, etc., and get a response from persons interested in sales who he can then provide these valuable tips to.

The same sales consultant can with the use of the internet offer a series of video tutorials or emails on the same topic and can create a lead capture page that takes his prospects to these tutorials while at the same time building an email and/or telephone list. He can then call or even have them call him for further consultations. The point is he can now establish a business relationship after providing value where he can offer his consultancy services. Another example offline is when an affiliate marketer is seeking business partners to build his organization. He can offer an offline workshop entitled “How to Generate a New Revenue Stream to Cushion this Tough Economy”. He can use this approach rather than promote his offering upfront by building a relationship based on his knowledge of successful affiliate marketing. At the seminar he can offer free consultations to prospective affiliate marketers and at the same time gathering valuable lead information.

In all these examples and there are many more that can be listed, one is always providing value upfront and be willing to provide more value in future interactions. One can use any media to initially and subsequently provide the value, whether it is email marketing, video tutorials, a blog, or Web 2.0 social marketing methods. All these methods are excellent and very inexpensive to use. There are also no limit to the type of niche market you are involved in whether it is network marketing, SEO, travel industry, weight loss, wellness and nutrition, or other.

Only when you have established the relationship based on trust and expertise should you then use the telephone to further your marketing program with your prospects. When you begin this, be prepared to offer more value over the telephone. Traditionally telemarketing relied on initial conversations around family, occupation, recreation and money (F.O.R.M), but this is now obsolete and ineffective. Instead we now need to put the emphasis on providing the value that they want currently rather than on what your offering is. This should be the strategy because a) They don’t know that they want your offering as yet, and b) They don’t know that they want to buy from you as yet and this should never be assumed.

The value that you can offer over the phone should be similar to the value provided in the initial interactions. For instance if the prospect was from a network or affiliate marketing stream continue to offer and speak on this subject in general terms depending on frame of mind of the prospect – 1) Do they know about blogs and their benefits in network or affiliate marketing? 2) Do they know about Web 2.0 social marketing methods and the benefits to be had? 3) Do they know about lead capture pages and their ability to enhance substantially your lead generation capabilities? If you yourself currently do not know about these, you can easily learn them (go to the link at the end of this article).

During the first telephone consultation (which should be no more than twenty minutes) find out about the type of business they are in, what are their goals, how long they have been involved in it and their level of success. At the end of the conversation you can recommend a book or an ebook to read. Ask them if they will be willing to have a second conversation to discuss the contents of the book recommended or to have further discussions on their business.

If they agree to a second call at a agreed date, prepare for this call using the following approach :-

1) Decide on the objective of this second call before hand. You can do this by answering the following questions yourself:-

Why should the prospect talk to you? Define the real purpose of the call from the prospects point of view, whether it is affiliate or network marketing knowledge or any other system they may be interested in. How will your offer benefit their business? What can be accomplished by they using your offer? What information is needed to be at hand for the call? If the prospect at the end of this second call agree to continue the consultation or purchase the offer, what are their responsibilities? These are the preparations needed for this second call.

To summarize – the objective of your second call is gain a concept of what your prospect’s view is of what you have to offer. Listen attentively to what they are saying and clarify with them any misunderstandings that they might have. Describe your offering only in terms as it relates to their specific needs. If they agree to further consultations get a commitment from them that they read or familiarize themselves with information on your offering that you will provide either by email or fax.

After the call, you should carry out an assessment of the call (this will help you improve for future calls). The questions that you should ask yourself are – What information did you receive? Did you rush the process? Did you make your points clear enough? What level of commitment were you able to get and if not why? Are there unspoken issues with this prospect such as personal problems or lack of trust? If so , what can I do about this?

Your third call should focus on closing the sale without pushing. With this call you should define the problem for your prospect, you should then list the options possible for a solution and you should recommend the best solution as you see it. Your solution should be a win-win solution for both yourself and the prospect in that neither party loses out in the transaction.

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