As you begin to make decisions about becoming an entrepreneur, you will want to think about setting the goals that will help sustain your drive and vision. Remember, a lot of successful businessmen do not remain stagnant. In fact starting up and running a business involves continuous learning. A lot of this learning occurs from mistakes that you will make along the way and some mistakes you will inadvertently repeat. Other lessons are learned from interactions you have with friends, fellow business owners and customers.

Some of the goals you may set for yourself and your business may involve how much money you’ll earn as the owner and how much money your company will make every year. You’ll also want to set the number of hours you will work each week and how many hours should be spent uninterrupted with your family. You’ll also want to forecast how many employees you’ll have, the number of customers you’ll do business with in your first years and the speed at which your company can comfortably grow. It will also be nice to set your age when you will retire to your very own island.

Writing your goals on paper actually helps you reach these goals. Once they are written down, you can always refer to them on a regular basis to help you keep track of your own program or change them as the situation calls for it. It also helps your staff stay focused on the truly important things for your company. As you begin your life as a businessman, writing down your goals becomes a top priority.

As you start setting goals, you will have to be as specific as possible. A lot of people simply want “a decent living”, but this is too vague. Instead, write down the exact amount you want to take in profits from your first and second years in business. The more specific you are, the easier it will become to design a plan that reaches these goals. For example, you can plan several ways to earn $50,000. You can now calculate the number of customers you will need to buy from you as well is how many employees you’ll need to hire to make the number of products you need to sell.

But what does it mean if you don’t meet the goal? That will depend on how much you’re off. If you exceed your goals, congratulate yourself. If you are a little behind profits before tax, then at least you still took home some money and you are doing something on the right path. Check your goals, set the next ones and move on. However, if after a year you’re in more debt than when you started out, it may be time to reassess your goals or even consider going back to your day job.

Many people start with a goal that is realistic and then they work backwards. They develop smaller goals along the way that helps them reach their target. It always helps to keep your feet on the ground. Be as realistic as possible when you set your business goals – write down the exact amounts in terms of profits, taxes, salaries and perks to get a near-accurate picture of what you’re dealing with. Be as optimistic as you can or you might get discouraged if you don’t reach most of your goals. It is always safer to set goals that you can win.

Many times, people enter into business with the greatest of intentions. They have a passion or a specialize skill that they believe they can put into a business model and begin to offer their services. Unfortunately, many entrepreneurs make a fatal mistake and do not go through the necessary activities to ensure long term success.

The number one mistake entrepreneurs make is not having a plan. Most think that they do not need to put together a business plan or believe that they need a long, comprehensive business plan resulting in them opting out of the exercise completely.

Most jump into their business venture with an idea and a passion and move quickly into the day to day of running a business rather than taking the time to properly plan and strategize every element of their business that would support growth and sustainability.

The simple act of developing a business plan forces entrepreneurs to think about key elements that will impact their business from defining the product or service being offered, the demographics or customer base your product or service will be targeted towards, the competition in your area, opportunities for growth and not to mention the financial projections and cost estimates.

As businesses go through the five stages of growth, a business plan will assist the business owner in making early decisions that will yield long term success.

A business plan should be an evolving process and used over and over again as a tool to support growth, creativity and resource alignment and does not need to be a long document. Many successful businesses use a one page business plan template that has proven to be quite successful. The goal is to get involved in creating a process that you revisit often.

In today’s market, there are many professional who are well equipped to assist you with putting together a plan, not to mention numerous do-it-yourself software applications such as www.businesspro.com. These plans are only as good as the information and forecast you put into it so it is extremely important that you remain objective and to use this as an opportunity to uncover potential obstacles that you may need to overcome. It is also a good idea to solicit the help of trusted advisors to review and comment. They often will uncover aspects that you may have missed or need to elaborate, or point out unsupported assumptions that need to be addressed.

A solid business plan can be the blueprint for operating your business for the first few years of business and support any requirements of creditors and lenders who may require that you have one. Your financial projections can act as your first year’s budget and a guideline for spending and investing your cash. More importantly, a well thought out plan with independent review will become the roadmap to success.

Kellie D’Andrea & Associates

Don’t let these stop you from having a business plan for success!

A recent study of 29,000 business startups noted that 26,000 of them failed. Of those failures, 67% had no written business plan. Think that’s a coincidence?

Here’s the top 10 myths Solo Entrepreneurs often have about business plans-usually, the reasons why they don’t have one. De-bunk the myths, and see how having a business plan for your solo business, can actually be easy and fun–and can jumpstart your success!

1. Myth: I don’t need a business plan–it’s just me!

Starting a business without a plan is like taking a trip in a foreign country without a map. You might have a lot of fun along the way, and meet a lot of friends, but you are likely to end up at a very different place than you originally set out for-and you might have to phone home for funds for your return ticket.

Solo Entrepreneur Reality: Successful Solo Entrepreneurs know that the exercise of creating a business plan, really helps them think through all the critical aspects of running a business, make better business decisions, and get to profitability sooner.

2. Myth: I have to buy business plan software before I can start.

Business plan software comes in many shapes and sizes, and prices. Many are more geared at small and growing businesses with employees.

Solo Entrepreneur Reality: Business plan software can be helpful-but it’s not required. Software is more likely to help if you have a more traditional type business, like a restaurant or a typical consulting business.

3. Myth: I need to hire a consultant to write my business plan.

Consultants are an expensive way to have your business plan written.

Solo Entrepreneur Reality: Your business IS you-and you need to be intimately involved with the creation of your business plan. A better strategy, if you think you need professional help, is to hire a coach or mentor-someone who can guide you in what you need to do, not do it for you.

4. Myth: The business plan templates I’ve seen have all these complex-sounding sections to them-I guess I need all those?

The only time you need to follow a specific outline is if you are looking for funding.

Solo Entrepreneur Reality: Your business plan needs to answer ten basic questions-that’s it! Don’t make things more complicated than necessary.

5. Myth: My business plan needs to be perfect before I can start my business.

If you wait for everything to be perfectly detailed, you may never start.

Solo Entrepreneur Reality: If you have at least a first draft that answers those ten basic questions, you are ready to launch your business! Make your business plan a living, evolving document. In the startup stages, review and update your plan every 2-3 months. As you grow and stabilize, you can slow down the review cycle to every 6-12 months. All business plans should be reviewed and updated at least once a year.

6. Myth: I have to do everything I say I’m going to do in my business plan, or I’m a failure.

Many Solo Entrepreneurs never start because of this myth-which leaves them feeling that the success of their future business suddenly rides on each stroke of the pen or click of the keyboard!

Solo Entrepreneur Reality: Think of your business plan as a roadmap for a trip. Expect to take some detours for road construction. Be flexible enough to take some exciting, unplanned side trips. And don’t be surprised if instead of visiting Mount Rushmore, you decide to go to Yellowstone, if that turns out to meet your vacation goals better!

7. Myth: A good business plan has a nice cover, is at least 40 pages long, must be typed and double-spaced…

Business plans intended for investors, such as a bank or venture capitalist, must meet certain requirements that such investors expect.

Solo Entrepreneur Reality: As a Solo Entrepreneur, your business plan need only satisfy YOU. It might be scribbled on a napkin, on stickie notes on your wall, or consist of a collage of pictures and captions. It might be all in one document or scattered among several mediums. As long as you know it in your head and heart without having to look at it, and and it is easily accessible to you when you have doubts, that’s all that is necessary.

8. Myth: I don’t need a loan-so I don’t need a business plan.

YOU are the investor in your business-and would you invest in the stock of some company without seeing a prospectus?

Solo Entrepreneur Reality: Seeing your plan in black and white (or color, if you prefer!), can give a whole new view on the financial viability of your business. If “doing the numbers” seems overwhelming, remember you don’t need fancy spreadsheets. Just lay out a budget that shows where all the money is coming from (and going), and have an accountant review it for additional perspective.

9. Myth: My business plan is in my head-that’s good enough.

I don’t know about you, but I sometimes can’t remember what I planned yesterday to do tomorrow, if I don’t write it down!

Solo Entrepreneur Reality: There is a real power in writing down your plans. Some schools of thought advocate that the act of writing a plan down triggers our subconscious to start working on how to manifest that plan. And, of course, it’s a lot easier to remember when you have it in front of you. And a lot easier to share and get feedback from your non-mind reading supporters.

10. Myth: Friends and family are the best sources of feedback and advice on my business plan.

If your brother is an accountant and your best friend is a market research expert, then this might be true.

Solo Entrepreneur Reality: As well meaning as our friends and family can often be, they just aren’t the best way to get honest, objective guidance. Instead, seek out folks that have specific knowledge that will help you, are willing to be candid with you, and that have a genuine interest in helping you succeed. A business coach is one resource to consider!

Copyright 2004, Terri Zwierzynski – Accel Innovation, Inc.

Creating a small business marketing plan as a subcategory of your overall business plan is vital for evoking and accelerating business growth. When you have a plan, you are able to focus on the right things at the right time and measure your progress toward a goal.

Many business owners are resisting planning. When you’re running a business, you can easily be consumed by your day to day responsibilities. But failing to plan can be a great mistake.

Now, what is the essential function of marketing? To generate qualified sales leads. There are any number of methods that can be used to do that but how do you know which methods to use if you don’t have a plan?

And how do you know what your lucrative marketing activities are? How do you invest in those activities if you don’t know how big your budget is, or know what results you are trying to produce?

A marketing plan doesn’t need to be a huge document. First, start with your business goals for the next six months. You should already have these, for example your target revenue, if nothing else.

Now, what marketing goals align with those business goals? Ok, you want to make 100k. How many leads do you need to generate in order to allow your selling activities to close the deals necessary to reach this revenue target?

Next, what marketing strategies are necessary to meet your business goal? Will you need to get more publicity? Expand into a new market? Reach more people in your current market? Create a direct mail campaign? Create sales partnerships?

You must pick one or two that deliver on what you are aiming for and hit your target revenue. Now, determine what specific activities will achieve your strategies.

At this point it gets a little bit tricky. You must choose from a vast pool of marketing options/activities and you must choose the activities that will work best for the potential customer you want to reach. You might need to participate in trade show events where you get face to face with your market.

You might need to launch a new website, you might need to implement a referral program for current customers. The list goes on and on.

Whatever your activities are, put them together into your plan and create target metrics (e.g. number of leads collected, number of prospects you talked to, etc).

Finally, you end up with your marketing plan.

The next step, your sales plan, tells you how the leads generated by marketing will be converted to customers, and how back end sales will be made to those customers. Sales metrics include conversion rates, overall revenues, or revenue per customer/per square foot/per time spent in the store, etc.

The great thing is that now you have something to measure against and you can review things periodically to see if you are on track or if something needs to be adjusted.

This process or call it small business marketing plan, doesn’t need to take a lot of time but the benefits to your business can be huge. Having a plan will give you a lot more insights into your well oiled business machine or parts of your business that need some tweaking.

Do you worry about your new restaurant? Are you afraid of the risks involved in putting up a restaurant businesses? Many restaurants still fall short in spite of having all the requirements in starting a restaurant. Or so they thought.

The problem is that most people who wish to put up a restaurant business thought that their main problem would be the capital. What they don’t know is that there are many people out there with the right amount of capital who want to put up a restaurant business as well and still, they can’t simply do everything right.

Why? It is because they lack the most important thing in running a business, a restaurant business for that matter. What most entrepreneurs don’t know is that they need a reliable business plan and software to help facilitate their restaurant needs.

The main focus of having restaurant business plan software is to help restaurant entrepreneurs spot a concrete restaurant business plan that they can operate without the help of their human resources.

Hence, for people who aren’t aware of it, restaurant business plan software can give you the following benefits:

1. It could give you a well-defined checklist

The checklist may include marketing promotions, important legal requirements, etc.

2. Tips and strategies

Restaurant business plan software could provide you with reliable tips and strategies in running a restaurant business.

3. Reliable financial tracking

You can have cold-blooded “cost control” procedures through restaurant business plan software. This software can give you different ways on how to analyze every in and out of your money.

4. Staff improvement

With the restaurant business plan software, you can be taught on how to guide, select, and train your staff for effective management and operation of the business.

5. Inventory control

This particular software can also provide you some useful techniques on inventory control. In this way, you can always track the ebb and flow of your stocks and equipments. This will put your money at less risk because you won’t be buying unnecessary supplies if you have a well-controlled inventory list.

There may be many things that restaurant entrepreneurs may require, but having some reliable restaurant business plan software, you can be sure that everything will fall exactly into place, the way you have always planned them to be. It may not be that perfect but at least you are confident that everything will be running smoothly.