2Sep



Whatever type of business you intend to start, whether for profit or non-profit, you have to have a business plan. You need a detailed description and clear objective of how you intend to operate your intended business. This is an essential step for every business that intends to succeed. Furthermore if you have one, you may have an easier time especially if you will require funding.

You will need to appear professional and capable when looking for money for your non-business. A solid business plan will help you cover various areas if you are trying to access funds through a grant application. Since it already has all the necessary information required, it will be easier and faster to process your application. This type of business mostly gets its money from donors.

When you decide to write a non-profit business plan, you have to include a mission statement plus the experience of the staff. In addition an in depth description of what the business is all about the services that you will be offering to the public will be required. A description of the challenges and prospect that the business may face in the first years is also a necessary aspect that has to be included.

As the business continues to grow, the business plan continues to change. This is vital because the needs of the business keep altering and may need more financing along the way. Perhaps you are shifting to a different location or the need to expand. The not-for-profit business plan can be used as an effective management tool. It benefits the business as the team members will be compelled to think in the long term. This will help the business progress in the right direction.

22Aug



The easiest way to write a business plan is to break it into small parts and work on each part so the project seems less overwhelming. The best way to accomplish this is to start with a plan template that only includes the parts that you need and not every possible bit and piece of information you could possibly use but very likely don’t need.

For example, many plan templates ask you to write a mission statement, a vision statement, a list of key objectives and a list of goals. This is a waste of time and you don’t need to keep repeating yourself. Concentrate n the core of what the business is about, what its edge is and who the customers are and that should cover 90% of what matters in the plan.

Once you are suing a reasonable plan template then you begin filling in the sections by researching the various components of the business. Start with what makes the business unique and describe briefly but succinctly what it is about the business that will allow it to win over customers compared to the competition.

The next section to tackle is the market research where you determine who the customers are, how many of them there are and what they are spending on your product or service category.

The final main consideration of the plan is to determine how you will reach these customers whether by having a storefront, selling online or by using a direct sales force or some combination of the above (or any of a million other ways to market).

The remainder of the plan deals with the qualifications of the people behind the business and business details such as the location, form of business, hours of operation, vendors and other info that is easy to gather and write.

14Aug



Starting your own business can be a rewarding experience. Many individuals attempt to enter the business world every year, and many of these people will fail. However, for those with the passion and determination to succeed, the experience can be a thrill ride that creates a solid income and an investment for the future. Starting a carpet cleaning business is one such venture that can quench the entrepreneurial thirst in many. Starting a carpet cleaning business can be as easy as following these simple tips.

The first thing you need to do when starting any business is to write a business plan. The plan should include your mission statement and your vision of the future. The vision will guide you in your future business decisions and make sure you keep on track to meet your goals. Next, you will need to include your financial statements and break even analysis. This will include things like your balance sheet. Finally, your marketing plan is one of the most important pieces of your business plan. This section will help you to determine how to reach your customers.

One you have your business plan written it is time to determine if you would like to be a franchise of an independent cleaner. Both have there good and bad points. Franchises will cost more to open and operate; however, you will receive training in all aspects of the business. As an independent you will have to learn everything on your own; however, the cost to start up will be lower and you will enjoy more freedom in your decisions.

Next, you will determine a niche. Successful cleaners start by dominating a niche market, then moving on to another. Find a market that is underserved in your area and become an expert. It could be commercial carpet cleaning, high rise apartments, or any number of segments. It is easier to be an expert in one small area rather than spreading yourself thinly over many different markets.

Once you determine your first niche you can further hone your marketing plan. Determine the best ways to get in front of your ideal customer. If it is commercial accounts then you could send letters introducing yourself and offer a free, no obligation quote or blanket the businesses in your area with postcards every two months. For high end residential customers you could offer one free room of cleaning to try your service out. There is any number of marketing ideas for specific segments. The important thing is to try out several ideas on a small scale before launching a large campaign.

1Aug



So, you have a great strategic plan. You’ve carefully crafted mission and vision statements, set forth the organization’s values, identified things that can get in your way, and developed a dynamite set of goals. Trouble is though; your strategic plan isn’t getting a lot of traction within the organization. Why? You told everyone about the plan and showed them slides of the mission, and goals and you’ve posted the mission statement.

In the next two articles, I’ll discuss two essential parts of the strategic planning process; communication and follow-up. No matter how great your plan is, without these two steps, it will most likely fail.

First, let’s discuss communication. A plan is worthless if those who are to implement it don’t know what the plan is. I am constantly amazed at the fact that more companies don’t use the internet to tell the world about their mission, vision, and goals. As a final step in strategic planning, you must develop a communication plan. Lay out how you are going to inform people, in and out of the organization, of the plan. This is essential!

So, who is responsible for implementing the plan and making it a success? Everyone! I’m sure you don’t keep people around who don’t have some responsibility for success, and this is a key point, if they are in the organization they have a part in its success or failure. Too often leaders think that only the leadership tier needs to have any more than a cursory knowledge of the plan. Subordinates just need to do what they’re told. Without going in to a long discussion about worker psychology, your subordinates will be more productive and effective if they understand the plan and what part they play in its success.

So don’t just tell them you have a plan and post the mission statement on the wall. Tell them about it. The most effective way to do this is in two steps. First, the senior leader should present the plan, in moderate detail, to the entire organization. This is essential as it’s your opportunity to demonstrate you belief in and commitment to the plan. Then your subordinate leaders, the members of your leadership team, can educate their particular areas in more detail. They can concentrate on their particular part of the plan, but don’t let them exclude the rest.

Next, live the plan! This is vital to success. It doesn’t do any good for a leader to espouse the benefits of a strategic plan, then set it aside because something else comes up that is more urgent. Leaders must constantly show they take the plan seriously. One of the best ways to do this is to hold those responsible for goals accountable for their goals and publicly recognize them for success. I required all my subordinate leaders to always be prepared to discuss their progress and each month they had to present a status report to the leadership team. When you visit the various areas of your organization, ask questions about the plan and what part a particular individual plays in its success. This not only shows your interest but gives you an opportunity to evaluate how well your communication plan is working.

Just like you need to keep your subordinates informed, don’t keep the plan secret from your customers and suppliers. I know that’s a controversial statement and I’m not suggesting posting proprietary information on the internet, but I do believe it’s important to make your plan as public as possible. For instance, your suppliers and customers should know the key points of your plan. Tell them to hold you accountable; tell you if you aren’t living up to your values, or meeting your goals and objectives. Especially in larger organizations, they may be the first to know. Besides, when your plan is well known, you’re less likely to ignore it.

Have you developed a communication plan for your strategic plan?

19May



When starting a cleaning business, or any business for that matter, a business plan is extremely important. It gives other interested parties such as investors, lenders or partners a clear idea of the opportunity at hand and it gives the business owner a way to compile his or her research in one place. A plan is all about knowing where you want to take the business and setting goals and targets to get there.

Many people don’t know where to start when it comes to preparing a cleaning business plan. This article gives you a basic structure to build upon and towards the end lets you know how you can find some sample business plans that have been used by cleaning services.

1) The Executive Summary – An introduction and outline of the basic concept or idea.

2) Ownership structure – What parties will have an interest in the business and if they will be active in the management or only passive investors. Outline the management structure if there is more than one owner actively involved.

3) Goals and targets – Set out your businesses objectives or what will be achieved by certain dates.

4) Mission statement – Outline the purpose of the business, it’s values and a company philosophy.

5) Start-up requirements – List down the things that must be acquired before you can start. How much money will you need to get started?

6) Market research and analysis – Compile the results of your research into the local market. What cleaning market segments offer the best opportunities? Who are your target customers? Who are your competitors and how do you plan to position your company to compete with them?

7) Marketing – Set out details and a budget for your cleaning business marketing strategy. What methods will you use to attract enquiries? How will your sales approach turn these leads into new accounts? What is your advertising budget?

8) Employees – Set out the process for hiring employees, estimate costs and set out a timeline for taking on staff as your business grows.

9) Financial estimates – Do some hypothetical cash flow forecasting. Make estimates of monthly income and expenses and plug them into a spreadsheet program. You can then estimate how much profit you will make over the first few years of your business’s life. Remember that many business owners are overly optimistic when they start out so you should run some worst-case scenarios with low monthly income forecasts just to give you an idea. Run some best-case scenarios too to allow you to see how much you could make if things go to plan.

Before you start out in the cleaning industry make sure that you have a solid cleaning business plan in place so that you are organized and 100% certain about the direction that you want to proceed in.

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