17May
Cold calling, telesales and telemarketing tips abound. Tried and tested by telesales professionals, these resources have become a system that serves a formula for telesales success. The major elements of that system include the following.
Prospecting. Spending at least two hours a day to screen out suspects from your list so you could focus all of your energy and resources on the most profitable prospects is one sure way to telesales success. This fact alone makes prospecting a must for any telesales professional before embarking on telemarketing. Prospecting ensures that your sales pipeline keeps flowing with prospective customers all day so you’ll never run out of opportunities to make a sale.
Qualifying. After you have engaged the prospect, it is better to qualify him first before getting to your presentation. The idea behind this is that the person who answers your call may not be the decision maker so it does not make any sense give your sales pitch to that person. Don’t waste your time trying to sell to the wrong person. Find out if the he or she is the decision maker by asking probing questions. A good question to ask is: “Are there other people in your department involved in the decision making process related to this purchase so that I can also send the information to them?”
Building rapport. The sales process is an interactive one that involves gaining the trust of your prospect, which can be achieved in many different ways. Get the prospect to open up and give you information about what they do by asking the right questions. Empathize with them and make them feel that you are genuinely concerned in helping them solve their problem.
Presenting. Your rapport-building should be followed by your sales presentation. If you have successfully gained the trust of your prospect, it should not be difficult for you to influence them with your presentation. Do not fail to provide the benefits for each feature of your product or service. Use a script to guide you in delivering a smooth presentation that sounds conversational.
Objection handling. Objections are sure to come up at any stage of your sales call. They come under any guise so be ready for them; they might be a trick to get rid of you. Ask questions to turn around those objections.
Closing. Don’t overdo your selling or things will backfire. Remember, you don’t have to finish your presentation to be able to close the sale. Opportunities to close can come anytime and you have to look for the buying signal.
17Oct
So you’ve purchased a forty inch widescreen TV, a surround sound speaker system to compliment it, and a DVD player with DTS and Dolby Laboratories compatibility firmware. What you have is basically a home theater system, designed to emulate a movie theater environment, making movie watching at home an experience.
In the realm of major step categories when it comes to home theater designing, you’ve successfully accomplished step one, which is basically gathering home theater designed equipment, and would now have to face phase two, which is getting to actually set up your acquired devices into your old TV room.
In this phase of home theater designing, certain home theater ideals come in as guidelines, aiding home theater designers in forming their home theater designs.
Setting up Space for Your Home Theater Design
Given that what differentiates a home theater setup from a regular television set is its surround stereo system, assembling your home theater design in an aptly enclosed space would be ideal. Open rooms don’t really provide good ideal acoustic conditions for a home theater surround sound system to successfully operate, and you may want to consider some renovation work, if no other available rooms could be used for your home theater design’s fruition.
A good ventilation system would also be a good idea since you will be watching your movies in your home theater room. An ideal home theater design, aside from being acoustically complimentary with a surround sound system, should also be comfortable, as the room is made for entertainment purposes.
Some of the best home theater designs involve the use of curtains, as well as carpeted floors, enhancing the overall sound quality and performance of a surround sound system. The installation of a light dimmer also improves the overall movie watching experience in a home theater designed room, as dark, but not too dark ambient lights would lead you to focus on what’s going on with your movie, making you involved with your show, and not with anything else.
Understanding your Surround Sound Speaker Setup
Aside from setting the ideal conditions for surround sound speakers to successfully operate, an understanding of the home theater sound system you’ll be using would aid in where to position the speakers.
Using your widescreen display as an anchor point, positioning the speakers, with the designated viewing area facing the display, around it is exactly what surround sound speakers are about.
Most home theater designed sound systems come in 5.1, 6.1 and 7.1 channel packages. A 5.1 channel surround sound speaker setup is made up of three front speakers, left, center and right, two left and right side speakers, and a subwoofer. 6.1 channel speakers use the same speaker setup a 5.1 channel does, but comes with an extra channel for a rear speaker. The 7.1 channel setup involves three front speakers, two side speakers, two rear speakers, and a subwoofer for bass boosts.
Understanding how these speakers work, in coordination with your room environment would determine the success of your home theater design. All in all, once the kinks in building your home theater design get ironed out, every movie you watch would be memorable.
22Mar
Teen entrepreneurs can have some of the most innovative ideas in business today. Having great ideas doens’t mean they don’t need a business plan. In fact, a teen business plan may help them have a great chance at success.
It can be tempting to think that a teen business is simple and doesn’t really need a business plan. However, a business plan helps you think through some of the details that trip up the best entrepreneurs of any age. In some cases, those can be the very details that are the difference between a success and just a good try.
What’s in a teen business plan? It doesn’t need to be complicated or complex. Get these key elements and you’ll be on your way to being one of the teen entrepreneurs with a solid plan and a solid chance at success.
What is your business? A simple but complete description of the business is important so others can understand what your business is doing. Is it providing a service or a product? You should be able to describe and explain your business in one minute or less to others. Who will buy what you are offering? This is also called a target market, but really this is just who is going to buy what you are selling. Within this group are the people who will become your customers. A target market should not be too broad because you cannot serve everyone’s needs. It should also not be so narrow that you will run out of potential customers in the first month. What is your marketing plan? Every business needs some type of marketing. The type of business can help you determine what type of marketing you will be doing. For instance, advertising for a lawn service might rely on lots of flyers throughout several neighborhoods while a babysitting service should have more targeted information at local churches or day cares. Do you need help? In a larger business, this would be employees. In a smaller one, it could be parents or friends. It is highly likely that you will not need help immediately. In fact, if you design your business to rely on others from the outset, you should consider rethinking your plan. Starting smaller is much easier to manage for most teen entrepreneurs. You can focus on the business and customers without having to worry about managing others. How much money will it take to get started? This doesn’t need to be precise but it shouldn’t be a big guess, either. Do you need money to buy supplies to make crafts that you will sell? Will you be printing flyers from a home computer for a service business? Make a quick list and then put dollars by each item. These costs should be considered when figuring out how much you are going to charge for your services or products to help ensure that you make a profit.
If you have a good business idea, it should only take you thirty minutes or so to get this teen business plan mapped out. It may take you longer if you haven’t thought about some of these areas. However, if you find yourself struggling with these concepts in general, it may be a sign to rethink your teen business idea.
18Mar
For a business to be successful, the one thing it needs initially above anything else is a solid business plan. It is impossible to get any investor funding or a bank loan without a business plan. Even if you pay for the business yourself, a business plan will help you plan things out and know the direction you want to move in. Without a business plan, the success of your business and your consignment store is uncertain.
What Goes Into a Business Plan
There are several elements that make a business plan successful. Taking the time to put these elements in will not only give you a clear direction to move in with the business, but it will make your consignment shop more successful in the long run.
1. The first part of your business plan is what is called a Profile of Principles. This is where the work experience and background of you, the owner, is outlined. You want to show in your business plan why you are experienced and ready for running a consignment store and that is why you put this at the beginning.
2. Next, you will put in a Statement of Purpose. This is where you state what the consignment store will offer and what type of business you will be running. This only needs to be a few sentences long.
3. After the Statement of Purpose, you need to put in a Market Analysis. This is the point where you address the economy in your area and in the country, and assess the market viability of the consignment store. Some things to include is a location study, an analysis of traffic patterns, what market you are targeting and what your competition is like.
4. How are you going to promote the consignment store? This question is addressed in the Promotional Strategies section. You want to explain everything you will do to bring in business to the consignment store, including all advertising and marketing strategies.
5. The next section is your Operational Plan. In this section, you outline some facts about the store, how it is going to operate, what equipment you need and when it is open.
6. In the Timetables and Schedules section, you need to set a list of goals for your consignment store. These include how long it will take to remodel it before opening, when you will open and how soon after before you start turning a profit.
7. The next section, which is the Potential Pitfalls section, is vitally important. It is here that you address some of the problems that exist with your business. Many new business owners choose not to include this because they worry about driving an investor away. This is not the point of that section. The point of it is to show the pitfalls that exist and to show how you will address them. An investor or bank would rather have an owner who knows the pitfalls and combats them, than one who ignores them.
8. The next three sections deal with the finances. Since your business has not started yet, you will have to estimate how well the business is going to do. Talking to your accountant will help ensure you get accurate results for these financial statements. These statements are:
a. Monthly Estimated Fixed Expenses: How much you will be spending on payroll, utilities, advertising and rent every month.
b. Initial Capital Investment: This is how much money needs to be put up-front to pay start up costs including new signs, advertising and renovations.
c. First Year Projections: This is where you will address what you hope to make in the first year, and how you will make that profit.
A business plan does not have to be perfect, but it does have to show that you have done your research and that you know what you are getting into with a consignment store.
1Dec
In the value based business, the successful business owner or manager concentrates on the unique value that his or her business offers to its customers. This ‘uniqueness’ is discovered only through depth of thought and rigorous analysis of the reason and purpose that one is in business for in the first place.
It involves listening intently to what customers are saying and understanding their particular needs. Engaging customers at this level creates a close bond between the business and the customer. It creates opportunities for working with and through customers in a way that delivers results that are mutually agreeable.
Deep critical reflection is demanded to arrive at effective decisions that will deliver what the customer really wants, and not just what we may want to sell to them.
The three key elements that must be adopted to ensure customer focus, create value and transform both the value-based business and its relationships with customers are:
Adopt a ‘Customer Needs’ Driving Force
The mindset required for establishing a ‘customer needs’ approach must be imbedded in an understanding of the vision of the business, through a clearly articulated statement about what drives the business.
Such a driving force must be chosen by the business owner as part of setting the strategic agenda of the business. This then ensures that strategic choices are aligned to business capabilities, customers and markets and that these are properly differentiated and segmented within small business plans.
Adopting a ‘customer needs’ driving force results in products and services being developed by the value-based business around the current and future needs of its customers.
Build Strong Customer Relationships
Helping others get what they want builds strong customer bonds.
Use your business capabilities to help your customer strengthen their position in the market. This means tailoring your products and services to the needs of the customer, within the bounds and context of a mutually beneficial and trusting relationship.
This approach also applies to the internal environment of the business. The value chain of the business that extends to customers in the external environment begins in the internal environment as a series of processes.
People accomplish these processes. Seeing employees as customers, along a continuum of service, focuses business activities at the highest level in all its dealings with each other and external customers.
“What do you want to achieve?” and “How can we help you achieve what you want?” should always be the first words out of our mouths in addressing the needs of the people around us, both in our business and to the customer in the external world. Such questions display a degree of emotional intelligence in business.
Customer requests, feedback and complaints provide the opportunity to improve products and services by incorporating the valuable information that they contain.
Develop Strategic Partnerships, Alliances and Networks
Successful business owners join up processes between their companies and those of their customers in order to build an interdependent network of relationships that delivers greater returns to everyone.
When we work with and through others, we add value to what is on offer. This continuum of service and product delivery expands the reach of the value-based business and the customer.
Strategic partnerships, alliances and networks must never be entered into lightly. They must be built on a firm foundation and a shared value base. This is critical to ensure that products and services that are offered are not degraded or watered-down, in any way.
When forming such relationships it is paramount that the Mission, Vision and Values of the business are not compromised in any way. A partnership matrix framework that aligns these elements between prospective partners must be generated, as part of the business policy development process.
Business alliance and partnership relationships must be evaluated diligently before they are entered into. They require sound skills for negotiation and must be reviewed regularly as part of the business planning cycle.