Naming their new restaurant business is something most owners spend a lot of time thinking about, dreaming about and testing on friends, family and strangers. In reality, the name of the restaurant isn’t really that critical to its success, but because that is the identifier in the new owner’s mind, they give it undue importance and significance.

There aren’t really any hard and fast rules about picking a good name in terms of what name will do better than others, but there are some things to keep in mind generally about selecting a name that will be more user friendly. Don’t pick a name that is hard to spell or hard to say. Even if you are using a name for a restaurant business that may serve French food, try to not to pick a difficult to spell or pronounce French name for the restaurant. Don’t pick a name that will be easily confused with another restaurant. Aside from potential trademark issues, you just don’t want to accidentally send business to the wrong restaurant.

Don’t pick a name that might have a second meaning or that could be misconstrued as negative, or worse as bigoted or insensitive. Don’t pick a name that is too “adult” or risqu

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