5Sep



Don’t let these stop you from having a business plan for success!

A recent study of 29,000 business startups noted that 26,000 of them failed. Of those failures, 67% had no written business plan. Think that’s a coincidence?

Here’s the top 10 myths Solo Entrepreneurs often have about business plans-usually, the reasons why they don’t have one. De-bunk the myths, and see how having a business plan for your solo business, can actually be easy and fun–and can jumpstart your success!

1. Myth: I don’t need a business plan–it’s just me!

Starting a business without a plan is like taking a trip in a foreign country without a map. You might have a lot of fun along the way, and meet a lot of friends, but you are likely to end up at a very different place than you originally set out for-and you might have to phone home for funds for your return ticket.

Solo Entrepreneur Reality: Successful Solo Entrepreneurs know that the exercise of creating a business plan, really helps them think through all the critical aspects of running a business, make better business decisions, and get to profitability sooner.

2. Myth: I have to buy business plan software before I can start.

Business plan software comes in many shapes and sizes, and prices. Many are more geared at small and growing businesses with employees.

Solo Entrepreneur Reality: Business plan software can be helpful-but it’s not required. Software is more likely to help if you have a more traditional type business, like a restaurant or a typical consulting business.

3. Myth: I need to hire a consultant to write my business plan.

Consultants are an expensive way to have your business plan written.

Solo Entrepreneur Reality: Your business IS you-and you need to be intimately involved with the creation of your business plan. A better strategy, if you think you need professional help, is to hire a coach or mentor-someone who can guide you in what you need to do, not do it for you.

4. Myth: The business plan templates I’ve seen have all these complex-sounding sections to them-I guess I need all those?

The only time you need to follow a specific outline is if you are looking for funding.

Solo Entrepreneur Reality: Your business plan needs to answer ten basic questions-that’s it! Don’t make things more complicated than necessary.

5. Myth: My business plan needs to be perfect before I can start my business.

If you wait for everything to be perfectly detailed, you may never start.

Solo Entrepreneur Reality: If you have at least a first draft that answers those ten basic questions, you are ready to launch your business! Make your business plan a living, evolving document. In the startup stages, review and update your plan every 2-3 months. As you grow and stabilize, you can slow down the review cycle to every 6-12 months. All business plans should be reviewed and updated at least once a year.

6. Myth: I have to do everything I say I’m going to do in my business plan, or I’m a failure.

Many Solo Entrepreneurs never start because of this myth-which leaves them feeling that the success of their future business suddenly rides on each stroke of the pen or click of the keyboard!

Solo Entrepreneur Reality: Think of your business plan as a roadmap for a trip. Expect to take some detours for road construction. Be flexible enough to take some exciting, unplanned side trips. And don’t be surprised if instead of visiting Mount Rushmore, you decide to go to Yellowstone, if that turns out to meet your vacation goals better!

7. Myth: A good business plan has a nice cover, is at least 40 pages long, must be typed and double-spaced…

Business plans intended for investors, such as a bank or venture capitalist, must meet certain requirements that such investors expect.

Solo Entrepreneur Reality: As a Solo Entrepreneur, your business plan need only satisfy YOU. It might be scribbled on a napkin, on stickie notes on your wall, or consist of a collage of pictures and captions. It might be all in one document or scattered among several mediums. As long as you know it in your head and heart without having to look at it, and and it is easily accessible to you when you have doubts, that’s all that is necessary.

8. Myth: I don’t need a loan-so I don’t need a business plan.

YOU are the investor in your business-and would you invest in the stock of some company without seeing a prospectus?

Solo Entrepreneur Reality: Seeing your plan in black and white (or color, if you prefer!), can give a whole new view on the financial viability of your business. If “doing the numbers” seems overwhelming, remember you don’t need fancy spreadsheets. Just lay out a budget that shows where all the money is coming from (and going), and have an accountant review it for additional perspective.

9. Myth: My business plan is in my head-that’s good enough.

I don’t know about you, but I sometimes can’t remember what I planned yesterday to do tomorrow, if I don’t write it down!

Solo Entrepreneur Reality: There is a real power in writing down your plans. Some schools of thought advocate that the act of writing a plan down triggers our subconscious to start working on how to manifest that plan. And, of course, it’s a lot easier to remember when you have it in front of you. And a lot easier to share and get feedback from your non-mind reading supporters.

10. Myth: Friends and family are the best sources of feedback and advice on my business plan.

If your brother is an accountant and your best friend is a market research expert, then this might be true.

Solo Entrepreneur Reality: As well meaning as our friends and family can often be, they just aren’t the best way to get honest, objective guidance. Instead, seek out folks that have specific knowledge that will help you, are willing to be candid with you, and that have a genuine interest in helping you succeed. A business coach is one resource to consider!

Copyright 2004, Terri Zwierzynski – Accel Innovation, Inc.

5Sep



Creating a professional business plan for your service business is just as important as the business itself. It is a sales tool as well as a possible means for getting financing. If you are a novice, there are many free templates on the internet. Search for “free business plan service business. Microsoft also has free templates on their website.

When you finish writing, carefully read and spell check your plan, look for and add keywords to make your plan easy to read and remember. Include all of the sections below then add some of your own.

Get help from Better Business Bureau
Get to know your local Better Business Bureau. Apply for Accreditation. Being accredited with the BBB shows you meet specific standards of truth and honesty, and automatically instills a trust for your customers. Be sure to include the BBB logo in all of your advertisements.

Small Business Association
The Small Business Administration has many free resources including “Free Online Courses”.

Mission Statement
The mission statement should be a very specific description of the reason you are doing this business. The mission statement should be a very specific description of the reason you are doing this business. For example:

“Our services are designed to help the elderly, disabled or anyone who needs a little assistance to stay in their home, be more independent of family and friends.”

Services Offered
List and describe the types of services and the cost of services you will provide. Include current and new services that will be offered in the future and the projected dates. This section should start with a summary of services followed by a very detailed list including: description, your cost to perform service, fees, and profit.

The People
This is a list and a short description of the each person who will be part of the business. Include a list of accomplishments if any of each person. Also include an organizational chart and detailed job descriptions.

Competition
Know who your competition is! Detail the advantages your business will have over theirs. What services do they offer? How much do they charge? This should be a detailed list of all the competition.

Market Research & Plan
Is there a market for your service? What will your costs be to get started? How has the industry changed in the last ten years? What are the new ideas and trends? What type of marketing will you do now, in one year?

Goals & Objectives
List short term and longer term goals. Where should the service business be in one year, in five years? Make a list of objectives and how they will be measured. These should include: finances, customer base, equipment and so on.

Financial Plan
Estimate the cost of doing business and how much income will be needed for the first, second and third years. This should be a detailed estimate that includes all income and expenses. You should have at least one year’s worth of cash in the bank before you get started if you plan to hire several employees. They expect to be paid no matter how much money the business makes or does not make.

Resource
List the required equipment both computerized and other equipment needed to provide the services. Include any equipment that you may need to rent or purchase. Also include personnel and financial needs.

Risks
Be sure to check into business insurance for you and any employees. Property, liability, workers compensation, and auto insurance are good places to start. Do a Google search on “Business Insurance” or check with the company who insures your home or car to get some referrals.

Key Issues
Are there any short or long term problems that will need to be resolved? Issues may be funding, business location, marketing or changes in the industry.

4Sep



If you’re thinking about starting a business, or helping an existing one to grow, then you’re probably already aware of the importance of planning. If you want to maximize your income then you really need to make sure that you plan to succeed.

But business planning doesn’t come naturally to all entrepreneurs. You may have some great ideas, but the practicalities involved in writing them all down, carrying out cash-flow forecasts, balance sheets and thinking about potential risks may seem far too daunting.

It might help you to know that there are plenty of people who feel the same way. Fortunately, there are some approaches that you can take that will make things easier. A great move that you can make right now is to find some online business plan software.

The brilliant advantage in making use of web-based planning software is that it makes things so much easier. You will be provided with a range of templates, examples and shortcuts. These will offer you important prompts, helping to ensure that you remember to include all of the most vital information.

They also allow you to see a standard way of setting out your plan structure (template). This is perfect if you’re looking to approach a bank manager, a venture capitalist or other professionals. They’ll be impressed that you’ve produced a document that includes a sound strategy, operation plan, financial projections, performance ratios, business valuation – everything that they need to see. What they may not realize is that you’ve been able to produce such a comprehensive set of data as a result of the online software application that you’ve used.

But a business plan isn’t simply something that should be used to impress a bank manager, or that should be filed away in a dusty cupboard. The best plans are those that are updated regularly, reflecting ongoing changes to the enterprise. They can provide you with the necessary focus to put your ideas into action.

By maintaining your project online, you, and your team members have easy access to it. This means that it will be a set of information that will be integral to your company, rather than something that’s seen as being peripheral.

As a result, your team will be able to constantly add new pieces of information to the project database. If your sales are better than expected, for instance, then you can immediately update your financial projections and see what impact the changing situation will have on the cash-flow or profitability. Such information can quickly prove to be invaluable. You will no longer be relying purely on estimates and hasty calculations.

Having a good business plan in place is all about securing the future of your enterprise. It’s a useful way of helping to ensure that you have a more secure future too. Modern on-line software is one way to make your business planning so much easier and more efficient. Make good use of web-based application for your planning and forecasting needs and you’ll be set for success.

4Sep



Open source software (OSS) vendors are reporting spectacular growth in a year when many businesses are offering excuses about the economic downturn. So, how does it matter to you as a SMB? A well known quote from investment guru Warren Buffett is “One of the lessons your management has learned – and, unfortunately, sometimes re-learned – is the importance of being in businesses where tailwinds prevail rather than headwinds.” As a small business, you want to take advantage of the tailwind, whenever you can, so that you sail faster towards your goals.

xTuple ERP Doubles Customer And Partner Base

Norfolk, VA based xTuple is a vendor of Business Suites, also known as Enterprise Resource Planning (ERP) software. xTuple announced a very successful 2009 despite tough market conditions. They doubled their customer base by gaining over 100 new commercial customers and doubled their partner base as well. The free OSS PostBooks edition has been downloaded over 320,000 times and they have seen a dramatic acceleration of their global user community to over 20,000 active members. This is the prospect pool from which their paid support customers will emerge.

GroundWork Increases Customer-base by 105 Percent

GroundWork Monitor Community Edition is free OSS for monitoring the data center, suitable for small medium businesses. Groundwork reports outstanding growth in 2009, increasing its customer base by 105 percent.

Sugar CRM Adds Over 2000 Customers And 50 New Partners

Sugar CRM recently announced that it enters 2010 with record momentum across revenue, community partnerships and international growth. They reported adding over 2,000 commercial customers and securing over 50 new partnerships. They also expanded their international reach during 2009, conducting transactions in over 75 countries. In addition, Openbravo, vendor of open source Business Suites (ERP) as well as Point of Sale (POS) software, announced successful growth of its global partner community, which includes over 100 partners across more than 40 countries. Also, in early 2010 they reported reaching 1.5 million downloads. JasperSoft, a vendor of open source business intelligence solutions, expect to reach 60% growth despite the down economy.

Take Advantage Of This Open Source Tailwind

It is fairly obvious that the wind is blowing in the direction of using more OSS for cost saving, have flexibility in modifying the software to the special needs of your business and in automating your operations for better customer service. Isn’t it time you leveraged this open source tailwind to reach your revenue and profitability goals too?

4Sep



We know that generating business is a very competitive and herculean task for every business developer of an organization. The question arises as to what are the other processes through which we can make this competition easy. Actually I am not talking about the well established organizations, but it a matter of concern for small organizations which are putting their feet in the World market and want to be successful in business globally.

These day’s company websites are a good way to describe their business, but how can the small organization websites be made popular globally. The questions arises as to how can we be popular globally, the simple answer to this is through SEO (Search Engine Optimization) of the website. SEO Promotes your site on all the major search engines and shows your websites popularity and ranking on the search engine.

There are so many process related to search engine that are generating the business lead for the organizations.

Post classifieds:

The Newsgroups also Known as Press-Release Sections on the Internet are vital areas online, where people discuss their interests concerned with the business. There are over 16,000 newsgroups so just about every special interest is represented. One can register their sites and blogs, offer information via e-mail, even post classified-type advertisements in the available business groups. In these groups subscribe services are made available. Through mail you can get daily update about the related topic after subscribing. There are so many classifieds sites from where people get good responses like craiglist gumtree, cracker etc.

Post classifieds and announcements to Online Service Classified areas:

There are many best places to generate a fair number of qualified and responsible leads. Actually these are the paid sites but they also have free sections. Some sites are AOL and CompuServe etc.

Post classifieds in Commercial Sites:

There are a few online commercial sites that accept classified advertising. They allow one to directly link the advertisement with their web site. The search engines optimization, Yahoo and InfoSeek can be used to find them. Few sites are imall and imallglobal.

Post lead generating Articles:

Articles are beneficial in many sense if you are putting a unique content inside them, it helps in generating lead, increase traffic in your site. There are many unique sites where one can put the articles for publishing like EzineArticles, dashboard , 1articles etc.

Obtain reciprocal links from similar sites:

Always obtain links with similar sites and similar PR sites. It helps to make your site popular in all search engines and also helps in increasing the PR of your website.

Purchase links from proven traffic Sites.

There are many sites which are very popular on search engines, if one links with them then it will lead to popularity among several already linked sites with them. These sites provide paid links but some also show reciprocal links.

Create Press Release.

There are several sites which publish free news on their sites; actually main objective behind them is to publish the news and get attention of the people towards their organizations through the website.

Submit the website with leading Search engines:

Then one can also submit the site in all directories list just by putting the sites information in few major sites like dmoz, Lycos, Alexa etc.

Use e-mail Marketing:

This is not a good method and is ignored by people mostly .But if you want to get the attention of the people make an attractive mail heading it should not be alluring.

These are the few methods to be kept in mind to do better business. Besides these there are some conventional methods those cannot be ignored like-holding Business cards and letterheads, Printing and display advertising, Broadcast advertising like radio and TV, Press and publicity releases.

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