Writing an effective business plan is actually the first step to success for you and your business. It is the make or break point where looking at your business plan, one can grant you a loan or reject your application.

There are several key aspects of a business plan and also some do’s and don’t that you need to follow.

Do: Make sure the business plan is crystal clear, crisp, neatly organized, chronologically placed, and realistic to read.
Don’t: Never jumble information and always have one single order of events. Either go subject wise or alphabet wise in your index. Never jumble it up.

Do: Be extremely realistic with your goals, ideas and expectations.
Don’t: Do not make tall claims, and make-believe goals that are impossible to achieve. Never use words like dreams in your plan because dreams are not goals. Goals are meant to be achieved and dreams are just feel good factors.

Do: Talk about yourself and explain why you are suited for this type of business. What makes you good and why should the organization lend you money. Highlight all these factors and convince that you are the right person.
Don’t: Do not boast about your achievements, just mention them. Do not elaborate on your capabilities because that should be left for the lenders to see for themselves. If you have any previous achievements, just list them.

Do: Be confident in your speech and see that what you say is what you mean.
Don’t: Do not show them you are insecure at any given point of time and see that your tone of speech reflects that at all times.

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