Warning: this article reveals an essential strategy that must go in your business plan for small business success. After working with 146 businesses of all sizes I have noticed an inherent difference between success and struggle.
Virtually every sustainable long term enterprise inserts into their small business plans this key strategy. Without fail, most struggling enterprises do not implement this key tactic. So what is the strategy?
Essential Strategy to include in your business plans for small business success.
Stay in touch with prospects and past customers on your database at least every 90 days or less. Now it can be as frequent as weekly, fortnightly, monthly but never more than 90 days.
How do you do this? Well the very first step is to collect all contact data and have a simple database to put them in. Worldwide database management software such as Goldmine and Act are good possibilities for smaller business. Larger businesses will need more sophisticated industry specific versions.
Burn this saying into your mind: “More contact equals more sales.” The reverse is also true: Less contact equals less sales.
In the 21st century a new paradigm of successful business communication has emerged and it does not matter what industry you are in. After all, we are all human beings with wants and needs. Our past and current customers deserve our attention.
If you do not stay in touch with your past or current clients at least quarterly, there is a high percentage chance they will become someone else’s (your competitors new customer).
So this must do strategy no matter what business you are in, is critical to your success. Include it in any business plans for small business success.
25Oct