What does it take to convey your idea to financiers?
- How will you organize all that information? What you need is a clear outline and focus.
- First you must identify your audience. Who are your potential stakeholders.
- Rank them according to importance, but most importantly have a plan on how they affect your future business.
In terms of an effective and well accepted layout, the following is a good start.
Business Plan Layout
Executive Summary – Who are you and what are you planning to do?
List of managers, key people involved, roles and experience.
Company – Where is your company located and what’s your specialty?
Area located, physical, distribution etc.
Product or Service – what is your service and why is it better.
You need to provide greater value than currently in the market.
Market – Who are you distinctly selling your product to and why will they buy it?
Is it because of price, service, new technology?
Competition – Who is your competition in terms of product, pricing and placement strategy in and outside of your local area?
How do you differentiate from competition in order to maintain long-term staying power and drive customer choice.
Sales and Marketing – How, where, when and to who are you going to sell your product or service and what makes it special?
Operations – Who will be operating your company, managing and what systems will be in place?
Financial – How much money do you need to operate your company in the next 6 months to 5 years?, How will you spend it specifically?
Break it down into short and long term finances, fixed and non-fixed assets. Can you lease products?
Appendix -pertinent information, contracts, references, etc.
Business Growth Coaching Solutions @2005